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Origami Logic Explained
Marketing analytics software that provides the fastest and most scalable way to analyze and optimize the impact of marketing on your business. [transcription] Measuring the performance of your market
The Secret To Paid Media ROI: In-Flight Campaign Optimization
In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight...
Solution Overview for Brands
With Origami, marketers can optimize their efforts in real-time, make better decisions that drive growth and have a greater impact on the business.
Forrester: Stop Using Vanity Metrics To Value Your Marketing
B2C marketers have plenty of data when it comes to measuring marketing results. But more metrics don’t necessarily mean better insights. Learn how to identify vanity vs. valuable metrics to improve ca
Three Challenges For Increasing Paid Media ROI (ROAS)
When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most...
Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask
Ask these seven questions to find the right marketing performance measurement solution for you.
Origami Logic Dashboards
Learn how Origami Logic helps the largest global brands master the art and science of their marketing performance with dashboards.
Data Is Hard, People Are Harder | Expert Marketing Analytics Advice
Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: How important is the 'people
Is Amazon Better for CPG Paid Search Than Google?
Google has long dominated the paid search market, capturing 78% of $36.7B US search ad revenues in 2016. However, according to the same report, Amazon and Yelp are expected to see the strongest...
Learn how to navigate and address the four key limitations to marketing attribution, so you can make the best, most informed marketing decisions.
Now analytics teams can access marketing data directly and support complex reporting requests while reducing human error, workload and turnaround times.
Getting Started With Marketing Measurement | Expert Marketing Analytics Advice
Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: What should our organization
Business Intelligence Meets Modern Marketing
Make sense of your marketing data without the headaches. Learn how to implement an enterprise-wide, standard measurement system that consolidates your marketing data from all channels and services.
Unified Data Engine
Find out how the Origami Logic enables marketers to accelerate decision-making and continually optimize their performance.
$15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers
I am pleased to announce that we just closed a $15.2 million round of funding. The round was co-led by new investors Viola Ventures and Saban Ventures, with participation from our existing...
Media Transparency Dashboard
From customizable real-time marketing results, to campaign objectives, to performance insights, the marketing dashboard provides media transparency specifically for you.
Media Transparency State of Affairs
We wrote about media transparency back in August of 2016 following the publication of the K2 Report that was commissioned by the Association of National Advertisers (ANA). The obvious question now...