Welcome to our resource center

We hope you find something interesting to read, watch and share. Content with the stars are featured resources, and you can find more in the navigation bar above.

  • Origami Logic Explained1:48

    Origami Logic Explained

    Marketing analytics software that provides the fastest and most scalable way to analyze and optimize the impact of marketing on your business. [transcription] Measuring the performance of your market

    Watch Video
  • Whitepaper: Business Intelligence Meets Modern Marketing

    Whitepaper: Business Intelligence Meets Modern Marketing

    Make sense of your marketing data without the headaches. Learn how to implement an enterprise-wide, standard measurement system that consolidates your marketing data from all channels and services.

    Read Now
  • Origami Stories

    Origami Stories

    Discover the benefits and ease of automatically surfacing information, observations, alerts and insights from daily marketing performance metrics and KPIs.

    Read Now
  • Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

    Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

    Ask these seven questions to find the right marketing performance measurement solution for you.

    Read Now
  • ×

    Get the latest in marketing measurement delivered to your inbox monthly.

    Thank you!
    Error - something went wrong!
  • Mastering Marketing Measurement Survey Report

    Mastering Marketing Measurement Survey Report

    See where you stack up against your marketing peers & discover why 76% of marketers are far less data-savvy than they may think. Get the Report.

    Read Now
  • The Insider's Guide to Mobile Advertising

    The Insider's Guide to Mobile Advertising

    Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.

    Read Now
  • An Insider's Guide to Video Advertising

    An Insider's Guide to Video Advertising

    Get an insider’s view on planning high-performance video ad campaigns, and learn the key steps that will inspire customer engagement with your brand and ensure ROI.

    Read Now
  • Video Metrics Index

    Video Metrics Index

    A step-by-step guide to pinpoint key video ad benchmarks and determine which ones you should leverage for campaign success.

    Read Now
  • Artificial Intelligence for Your Marketing Data1:25

    Artificial Intelligence for Your Marketing Data

    Get marketing insights with Origami Stories through AI. Hear Alon Amit, Head of Product and cofounder of Origami Logic, tell you how.

    Watch Video
  • Origami Logic Product Video0:57

    Origami Logic Product Video

    [THIS VIDEO HAS NO SOUND] Origami Logic is a marketing analytics platform that is changing the way marketing insights are generated and consumed by marketers. Our platform collects and harmonizes data

    Watch Video
  • ×

    Want to see Origami Logic in action? Request a demo today!

    First Name
    Last Name
    Company Name
    We will contact you soon!
    Error - something went wrong!
  • Data Quality & Monitoring

    Data Quality & Monitoring

    Read Now
  • Storytelling With Your Campaign Analysis Data

    Storytelling With Your Campaign Analysis Data

    We recently got the chance to sit down with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, to address some of the common questions she gets as she works with companies on...

    Read Article
  • How To Show Off Campaign Results To Execs | Expert Marketing Analytics Advice1:26

    How To Show Off Campaign Results To Execs | Expert Marketing Analytics Advice

    Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: What is the best way to show

    Watch Video
  • Marketing Measurement Implementation Mistakes | Expert Marketing Analytics Advice0:53

    Marketing Measurement Implementation Mistakes | Expert Marketing Analytics Advice

    Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: What are common mistakes whe

    Watch Video
  • What KPIs To Measure | Expert Marketing Analytics Advice2:25

    What KPIs To Measure | Expert Marketing Analytics Advice

    Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: What KPIs should we measure

    Watch Video
  • Data Is Hard, People Are Harder  | Expert Marketing Analytics Advice1:51

    Data Is Hard, People Are Harder | Expert Marketing Analytics Advice

    Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: How important is the 'people

    Watch Video
  • Standardize Metrics Across Marketing Channels | Expert Marketing Analytics Advice1:23

    Standardize Metrics Across Marketing Channels | Expert Marketing Analytics Advice

    Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: Why is it important to stand

    Watch Video
  • Trusting Marketing Data vs. Instinct | Expert Marketing Analytics Advice1:06

    Trusting Marketing Data vs. Instinct | Expert Marketing Analytics Advice

    Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: My exec is challenging the d

    Watch Video
  • Getting Started With Marketing Measurement | Expert Marketing Analytics Advice1:17

    Getting Started With Marketing Measurement | Expert Marketing Analytics Advice

    Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: What should our organization

    Watch Video
  • Is Amazon Better for CPG Paid Search Than Google?

    Is Amazon Better for CPG Paid Search Than Google?

    Google has long dominated the paid search market, capturing 78% of $36.7B US search ad revenues in 2016. However, according to the same report, Amazon and Yelp are expected to see the strongest...

    Read Article
  •  How to Maximize Your Digital Reporting Insights

    How to Maximize Your Digital Reporting Insights

    As social media has matured, data has become more accessible, but sorting through the noise to find the right social data is a constant challenge. Once you identify a signal in the noise, understandin

    View Presentation
  • Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

    Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

    Link Insights To Action With A Measurement-Driven Organization Marketing performance measurement helps brands precisely quantify the incremental impact of marketing, identify customer buying...

    Read Article
  • Looking For a Marketing Performance Measurement Solution?

    Looking For a Marketing Performance Measurement Solution?

    Find the right marketing performance measurement solution for you Thanks to digital, the rapidly evolving marketing landscape has forever changed the way marketers think about engaging audiences....

    Read Article
  • $15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

    $15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

    I am pleased to announce that we just closed a $15.2 million round of funding. The round was co-led by new investors Viola Ventures and Saban Ventures, with participation from our existing...

    Read Article
  • ×

    Get the latest in marketing measurement delivered to your inbox monthly.

    Thank you!
    Error - something went wrong!
  • Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

    Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

    This is the second part of an interview we recently conducted with Jessica Williams of Visa Global Innovation Marketing. Visa is once again a sponsor of the Winter Olympic Games so we talked with...

    Read Article
  • ×

    Want to see Origami Logic in action? Request a demo today!

    First Name
    Last Name
    Company Name
    We will contact you soon!
    Error - something went wrong!
  • Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

    Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

    A couple years ago, we had the good fortune to interview Jessica Williams of Visa’s Global Client and Digital Products Marketing team about Visa’s marketing campaign for the Summer Olympic Games...

    Read Article
  • Using a Naming Taxonomy to Ease Marketing Analytics Tagging

    Using a Naming Taxonomy to Ease Marketing Analytics Tagging

    As we work with some of the world’s largest advertisers, we are struck by how often we come across this situation…A marketing organization is well aware that they should do a better job at using a...

    Read Article
  • What Are Best Practices for Defining Custom Marketing KPIs? Now You Know

    What Are Best Practices for Defining Custom Marketing KPIs? Now You Know

    Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami...

    Read Article
  • Data-Driven Marketers: Data is Hard, But People are Harder

    Data-Driven Marketers: Data is Hard, But People are Harder

    The promise of a platform of any kind that will transform the way that an organization does business is compelling and indeed, exciting. Many organizations, with the best of intentions, begin...

    Read Article
  • loading
    Loading More...