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  • Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

    Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

    Ask these seven questions to find the right marketing performance measurement solution for you.

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  • Whitepaper: Business Intelligence Meets Modern Marketing

    Whitepaper: Business Intelligence Meets Modern Marketing

    Make sense of your marketing data without the headaches. Learn how to implement an enterprise-wide, standard measurement system that consolidates your marketing data from all channels and services.

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  • Mastering Marketing Measurement Survey Report

    Mastering Marketing Measurement Survey Report

    See where you stack up against your marketing peers & discover why 76% of marketers are far less data-savvy than they may think. Get the Report.

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  • Origami Stories

    Origami Stories

    Discover the benefits and ease of automatically surfacing information, observations, alerts and insights from daily marketing performance metrics and KPIs.

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  • The Insider's Guide to Mobile Advertising

    The Insider's Guide to Mobile Advertising

    Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.

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  • An Insider's Guide to Video Advertising

    An Insider's Guide to Video Advertising

    Get an insider’s view on planning high-performance video ad campaigns, and learn the key steps that will inspire customer engagement with your brand and ensure ROI.

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  • Video Metrics Index

    Video Metrics Index

    A step-by-step guide to pinpoint key video ad benchmarks and determine which ones you should leverage for campaign success.

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  • Media Transparency: Addressing the Elephant in the Room

    Media Transparency: Addressing the Elephant in the Room

    Webinar about how brands are tackling data transparency to shed light on the murky media supply chain with Brand Innovators & Ted Rubin.

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  • Artificial Intelligence for Your Marketing Data1:25

    Artificial Intelligence for Your Marketing Data

    Get marketing insights with Origami Stories through AI. Hear Alon Amit, Head of Product and cofounder of Origami Logic, tell you how.

    Watch Video
  • Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

    Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

    Link Insights To Action With A Measurement-Driven Organization Marketing performance measurement helps brands precisely quantify the incremental impact of marketing, identify customer buying...

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  • Looking For a Marketing Performance Measurement Solution?

    Looking For a Marketing Performance Measurement Solution?

    Find the right marketing performance measurement solution for you Thanks to digital, the rapidly evolving marketing landscape has forever changed the way marketers think about engaging audiences....

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  • $15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

    $15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

    I am pleased to announce that we just closed a $15.2 million round of funding. The round was co-led by new investors Viola Ventures and Saban Ventures, with participation from our existing...

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  • NEW! Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

    NEW! Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

    Ask these seven questions to find the right marketing performance measurement solution for you.

    Read Now
  • Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

    Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

    This is the second part of an interview we recently conducted with Jessica Williams of Visa Global Innovation Marketing. Visa is once again a sponsor of the Winter Olympic Games so we talked with...

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  • Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

    Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

    A couple years ago, we had the good fortune to interview Jessica Williams of Visa’s Global Client and Digital Products Marketing team about Visa’s marketing campaign for the Summer Olympic Games...

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  • Using a Naming Taxonomy to Ease Marketing Analytics Tagging

    Using a Naming Taxonomy to Ease Marketing Analytics Tagging

    As we work with some of the world’s largest advertisers, we are struck by how often we come across this situation…A marketing organization is well aware that they should do a better job at using a...

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  • What Are Best Practices for Defining Custom Marketing KPIs? Now You Know

    What Are Best Practices for Defining Custom Marketing KPIs? Now You Know

    Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami...

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  • Data-Driven Marketers: Data is Hard, But People are Harder

    Data-Driven Marketers: Data is Hard, But People are Harder

    The promise of a platform of any kind that will transform the way that an organization does business is compelling and indeed, exciting. Many organizations, with the best of intentions, begin...

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  • To What Extent Are Amazon And Google Competitors?

    To What Extent Are Amazon And Google Competitors?

    Forbes: To what extent are Amazon and Google competitors? Answer by Alon Amit, former Group Product Manager at Google, and current VP Product & Co-Founder, Origami Logic.

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  • How Do I Track Marketing KPIs & Influencer Activity Mid-Campaign? Now You Know.

    How Do I Track Marketing KPIs & Influencer Activity Mid-Campaign? Now You Know.

    Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami...

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  • Why Integrate Viewability Data and Marketing Data?

    Why Integrate Viewability Data and Marketing Data?

    With media transparency making headlines, it has become a key initiative for advertisers to get transparent access to data that shows how their media is performing. Viewability, invalid traffic...

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  • What are Best Practices in Designing Marketing Dashboards? Now You Know.

    What are Best Practices in Designing Marketing Dashboards? Now You Know.

    Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami...

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  • Media Transparency State of Affairs

    Media Transparency State of Affairs

    We wrote about media transparency back in August of 2016 following the publication of the K2 Report that was commissioned by the Association of National Advertisers (ANA). The obvious question now...

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  • Bringing PR Measurement Into the Digital Era

    Bringing PR Measurement Into the Digital Era

    This post on PR measurement was originally posted on Cision’s blog.  Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd,...

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  • Do You Know Your Marketing Measurement Maturity Level? (Forrester)

    Do You Know Your Marketing Measurement Maturity Level? (Forrester)

    At Origami Logic, we have the pleasure of interacting with some of the world’s largest advertisers. In our discussions with them, we find that organizations are on different points of a spectrum,...

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  • An Easier Path to Media Transparency

    An Easier Path to Media Transparency

    Target Marketing Article: Origami Logic's CMO, Steven Wastie, gives tips for tackling Media Transparency with data ownership in 3 key areas.

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  • How are Video Impressions Defined Across Publishers? Now you know.

    How are Video Impressions Defined Across Publishers? Now you know.

    Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami...

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  • Where Do I Start with Cross-Channel Attribution? Now You Know.

    Where Do I Start with Cross-Channel Attribution? Now You Know.

    Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami...

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  • New Origami Stories Deliver Actionable Marketing Insights In-Flight

    New Origami Stories Deliver Actionable Marketing Insights In-Flight

    New Origami Stories deliver actionable marketing insights straight to your phone as activations and campaigns are in-flight. Today, we are rolling out some new Origami Stories. We introduced...

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