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  • Origami Logic Explained1:48

    Origami Logic Explained

    Marketing analytics software that provides the fastest and most scalable way to analyze and optimize the impact of marketing on your business. [transcription] Measuring the performance of your market

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  • The Secret To Paid Media ROI: In-Flight Campaign Optimization

    The Secret To Paid Media ROI: In-Flight Campaign Optimization

    In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight...

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  • Solution Overview for Brands

    Solution Overview for Brands

    With Origami, marketers can optimize their efforts in real-time, make better decisions that drive growth and have a greater impact on the business.

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  • Forrester: Stop Using Vanity Metrics To Value Your Marketing

    Forrester: Stop Using Vanity Metrics To Value Your Marketing

    B2C marketers have plenty of data when it comes to measuring marketing results. But more metrics don’t necessarily mean better insights. Learn how to identify vanity vs. valuable metrics to improve ca

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  • Three Challenges For Increasing Paid Media ROI (ROAS)

    Three Challenges For Increasing Paid Media ROI (ROAS)

    When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most...

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  • Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

    Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

    Ask these seven questions to find the right marketing performance measurement solution for you.

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  • Origami Logic Dashboards

    Origami Logic Dashboards

    Learn how Origami Logic helps the largest global brands master the art and science of their marketing performance with dashboards.

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  • Data Is Hard, People Are Harder  | Expert Marketing Analytics Advice1:51

    Data Is Hard, People Are Harder | Expert Marketing Analytics Advice

    Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: How important is the 'people

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  • Is Amazon Better for CPG Paid Search Than Google?

    Is Amazon Better for CPG Paid Search Than Google?

    Google has long dominated the paid search market, capturing 78% of $36.7B US search ad revenues in 2016. However, according to the same report, Amazon and Yelp are expected to see the strongest...

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  • Understanding Attribution

    Understanding Attribution

    Learn how to navigate and address the four key limitations to marketing attribution, so you can make the best, most informed marketing decisions.

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  • Origami Workbench

    Origami Workbench

    Now analytics teams can access marketing data directly and support complex reporting requests while reducing human error, workload and turnaround times.

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  • Getting Started With Marketing Measurement | Expert Marketing Analytics Advice1:17

    Getting Started With Marketing Measurement | Expert Marketing Analytics Advice

    Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: What should our organization

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  • Business Intelligence Meets Modern Marketing

    Business Intelligence Meets Modern Marketing

    Make sense of your marketing data without the headaches. Learn how to implement an enterprise-wide, standard measurement system that consolidates your marketing data from all channels and services.

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  • Unified Data Engine

    Unified Data Engine

    Find out how the Origami Logic enables marketers to accelerate decision-making and continually optimize their performance.

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  • $15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

    $15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

    I am pleased to announce that we just closed a $15.2 million round of funding. The round was co-led by new investors Viola Ventures and Saban Ventures, with participation from our existing...

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  • Media Transparency Dashboard

    Media Transparency Dashboard

    From customizable real-time marketing results, to campaign objectives, to performance insights, the marketing dashboard provides media transparency specifically for you.

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  • Media Transparency State of Affairs

    Media Transparency State of Affairs

    We wrote about media transparency back in August of 2016 following the publication of the K2 Report that was commissioned by the Association of National Advertisers (ANA). The obvious question now...

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