Brand Olympics

See how the world's top brands are competing for the spotlight during the Rio Olympic Games.

  • Brand Olympics 2016 Report

    Brand Olympics 2016 Report

    Read Origami Logic's comprehensive post-games report to learn which tactics and approaches were leveraged in the most successful sponsor and non-sponsor brand marketing campaigns.

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  • Origami Brand Olympics Results

    Origami Brand Olympics Results

    This presentation highlights which tactics and approaches were leveraged in the most successful sponsor and non-sponsor brand marketing campaigns.

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  • Nissan Deems Rio 2016 Olympic Sponsorship Rousing Success

    Nissan Deems Rio 2016 Olympic Sponsorship Rousing Success

    Our 2016 Olympics brand report data was used to analyze sponsorships in 2016 Rio Olympics.

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  • Non-Sponsors Dominate Olympics Marketing

    Non-Sponsors Dominate Olympics Marketing

    Olympics marketing campaigns got an early start compared to prior years -- but mostly among non-sponsors, due to sponsorship rules.

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  • Emotional Olympic TV Ads, Videos Spike Mobile Searches, Social Shares

    Emotional Olympic TV Ads, Videos Spike Mobile Searches, Social Shares

    2016 Olympics marketing campaigns tracked and analyzed by Origami Logic

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  • Nike Strikes Gold With Olympic-Related 'Authentic' Ads

    Nike Strikes Gold With Olympic-Related 'Authentic' Ads

    Nike's 2016 olympics ad data tracked and analyzed by Origami Logic

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  • How to reach global audiences during this year's Olympic Games

    How to reach global audiences during this year's Olympic Games

    Origami Logic's 2016 olympics advertising data used to assess advertising efforts and performance.

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  • Olympic Ads Attracting Fans To Engage, Share, With Mobile Appeal

    Olympic Ads Attracting Fans To Engage, Share, With Mobile Appeal

    We tracked the engagement of social campaigns run on Facebook, Twitter, Instagram, Youtube, and Google Plus for the 2016 Olympics

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  • Olympic Ads Reflect High Viewership

    Olympic Ads Reflect High Viewership

    Origami Logic tracked social campaigns run in Facebook, Twitter, Instagram, YouTube and Google Plus for the 2016 Olympics.

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  • Unofficial 2016 Olympic Sponsors Find Ways To Capitalize On Rule 40

    Unofficial 2016 Olympic Sponsors Find Ways To Capitalize On Rule 40

    Origami broke down engagement for 2016 olympics social media to provide marketing performance insights.

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  • Olympic TV Sponsors Fail To Gain Search, Social Ad Success

    Olympic TV Sponsors Fail To Gain Search, Social Ad Success

    Origami provided data on how certain brands missed the mark on social media for the 2016 olympics.

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