Origami Logic tracked the activities of sponsors and non-sponsors during the Rio Olympics. Read our comprehensive post-Games marketing report to learn which brands medaled, which social channels dominated, and which approaches proved successful for boosting social engagement. Getting inspired by tactics you can leverage to earn gold for your marketing campaigns.
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Origami Brand Olympics Results
Since March of this year, we have been tracking the Olympics-related social activity of 40 brands - 38 worldwide and Team USA sponsors and two non-sponsors (adidas and Under Armour). Now that the Olym
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Non-Sponsors Dominate Olympics Marketing
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How to reach global audiences during this year's Olympic Games
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Olympic Ads Reflect High Viewership
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Olympic TV Sponsors Fail To Gain Search, Social Ad Success