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2017 March Madness Campaign Report

April 24, 2017

The best players don't always wear jerseys: March Madness' marketing winning brands 

The multi-week NCAA tournament isn't just for the players, as brands compete to catch the eyes and ears of the fans following the event. Fan social engagement with brand activity is growing (over 15% since last year), and is dictating how brand content resonates more than ever. In the latest Campaign Report from Origami Logic, we measured each sponsor's social engagement to see which brands scored. Discover:

  • Which brands stole the spotlight across social channels
  • What posts were the most engaging for fans 
  • Who the "Cinderella" team is
  • Comparison of 2016 vs 2017 sponsor performance
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