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Black Friday & Cyber Monday '16 Campaign Report

Find out which of these 125 Black Friday and Cyber Monday brand marketing campaigns dominated, and why

During the month of November 2016, Origami Logic tracked the social media activity of 125 brands related to the Black Friday and Cyber Monday shopping season. See which brands stood out among the millions of audience engagements on Facebook, Twitter, Instagram and YouTube.

View the Campaign Report and discover:

  • Top 10 brands by total social engagement

  • Which two social channels dominated

  • Surprising industries that rivaled apparel-related retail

  • Why more activity is not always an indicator of success

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