JCPenney Customer Story
Initiative Tracking and Optimization at Scale with Origami Logic - A case study with Sean Ryan, Director of Social and Mobile Marketing at JC Penny.
SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement
Modern brands face a daily battle of developing new and compelling content for their campaigns. The speed of digital activation makes it critical to have a real-time view of which creatives are drivin
How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement
With the hometown Denver Broncos set to play in the 2016 Super Bowl, Arrow Electronics, seized a special opportunity to grow their fan base online. Hear how the Colorado-based Fortune 150 parlayed a b