SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement

Learn how JCPenney is pioneering data-driven marketing measurement and content optimization

Modern brands face a daily battle of developing new and compelling content for their campaigns. The speed of digital activation makes it critical to have a real-time view of which creatives are driving awareness, engagement, and advocacy. Opher Kahane, CEO, Origami Logic Sean Ryan, Director, Social and Digital Content, JCPenney Origami Logic + JC Penny @ SXSW Brand Innovators 2016

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JCPenney Customer Story
JCPenney Customer Story

Read the JCPenney customer story to learn how the marketing team leveraged Origami Logic's auto-tagging fun...

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How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement
How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

Find out how Arrow Electronics scored record-setting engagement with automated cross-channel measurement d...