SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement

August 4, 2016
Modern brands face a daily battle of developing new and compelling content for their campaigns. The speed of digital activation makes it critical to have a real-time view of which creatives are driving awareness, engagement, and advocacy. Learn how JCPenney is pioneering an agile, data-driven approach to campaign measurement and content optimization. Opher Kahane, CEO, Origami Logic Sean Ryan, Director, Social and Digital Content, JCPenney Origami Logic + JC Penny @ SXSW Brand Innovators 2016
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