White Papers

  • Business Intelligence Meets Modern Marketing

    Business Intelligence Meets Modern Marketing

    Make sense of your marketing data without the headaches. Learn how to implement an enterprise-wide, standard measurement system that consolidates your marketing data from all channels and services.

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  • Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

    Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

    Ask these seven questions to find the right marketing performance measurement solution for you.

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  • Mastering Marketing Measurement Survey Report

    Mastering Marketing Measurement Survey Report

    See where you stack up against your marketing peers & discover why 76% of marketers are far less data-savvy than they may think. Get the Report.

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  • The Insider's Guide to Mobile Advertising

    The Insider's Guide to Mobile Advertising

    Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.

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  • An Insider's Guide to Video Advertising

    An Insider's Guide to Video Advertising

    Get an insider’s view on planning high-performance video ad campaigns, and learn the key steps that will inspire customer engagement with your brand and ensure ROI.

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  • Video Metrics Index

    Video Metrics Index

    Your cheat sheet for defining the most common, and complicated, cross-channel video advertising metrics.

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  • 2016 Marketing Signals Survey Report

    2016 Marketing Signals Survey Report

    Learn about the ways today's marketers quantify marketing signals, optimize marketing, and take to close gaps between campaign execution and performance insights.

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  • Understanding Attribution

    Understanding Attribution

    Learn how to navigate and address the four key limitations to marketing attribution, so you can make the best, most informed marketing decisions.

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  • The Great Big Guide to MPM: Part 1

    The Great Big Guide to MPM: Part 1

    In part 1 of this eBook series, learn the essential components of strategy, planning and investment management.

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  • The Great Big Guide to MPM: Part 2

    The Great Big Guide to MPM: Part 2

    In part 2 of this eBook series, dive into the essential MPM components of enablement and execution.

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  • The Great Big Guide to MPM: Part 3

    The Great Big Guide to MPM: Part 3

    In part 3 of this eBook series, explore the essential MPM components of monitoring and measurement.

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  • Executive Guide: Empowering the Data Driven Marketing Team

    Executive Guide: Empowering the Data Driven Marketing Team

    Read out tips on how to empower your marketing team with the mindset, strategies, and tools they need to achieve better marketing results.

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  • Marketing Measurement Executive Guide

    Marketing Measurement Executive Guide

    A guide to creating and implementing a standardized framework to understand the performance of marketing activities across the entire enterprise.

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  • Next-Gen Marketing Measurement

    Next-Gen Marketing Measurement

    The number and variety of marketing channels, platforms, and data sources is exploding, along with ways to track performance. Learn to manage these complex signals with Marketing Signal Measurement.

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  • The Marketer's Guide to Measuring Social Engagement

    The Marketer's Guide to Measuring Social Engagement

    As marketing becomes increasingly data driven, social media marketers should invest in forming a standardized measurement framework. Using this guide, tap into the full value of social media.

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