Why Brand Marketers Want to Use Marketing Measurement to Accomplish More
Marketers are struggling to turn terabytes of data about their content, campaigns, and audiences into meaningful insights and actions. Marketing performance measurement (MPM) is the best-in-class practice of collecting and continually analyzing performance data from multiple channels (e.g., paid, owned, earned). Brand Innovators and Origami Logic partnered to survey hundreds of digital marketers at Fortune 500 companies to check the pulse on the present and future state of measurement.
Download the report to see where you stack up against your marketing peers & discover:
- Why 76% of marketers are far less data-savvy than they may think
- Where 60% of marketers turn when they can't manage the onslaught of marketing performance data alone
- What 92% of data innovators say is essential to high-priority relative to current measurement efforts
- 3 keys to advance your practice, as 80% of respondents believe focus on MPM will increase