×

Fill Out This Quick Form to View Asset

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!
   

Mastering Marketing Measurement Survey Report

Why Brand Marketers Want to Use Marketing Measurement to Accomplish More

Marketers are struggling to turn terabytes of data about their content, campaigns, and audiences into meaningful insights and actions. Marketing performance measurement (MPM) is the best-in-class practice of collecting and continually analyzing performance data from multiple channels (e.g., paid, owned, earned). Brand Innovators and Origami Logic partnered to survey hundreds of digital marketers at Fortune 500 companies to check the pulse on the present and future state of measurement.

Download the report to see where you stack up against your marketing peers & discover:

  • Why 76% of marketers are far less data-savvy than they may think 
  • Where 60% of marketers turn when they can't manage the onslaught of marketing performance data alone
  • What 92% of data innovators say is essential to high-priority relative to current measurement efforts 
  • 3 keys to advance your practice, as 80% of respondents believe focus on MPM will increase       
Previous Item
Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask
Evaluating Marketing Performance Measurement Solutions: 7 Questions to Ask

Ask these seven questions to find the right marketing performance measurement solution for you.

Next Item
The Insider's Guide to Mobile Advertising
The Insider's Guide to Mobile Advertising

Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measure...