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The Marketer's Guide to Measuring Social Engagement

Maximize the value of social media with a standardized marketing measurement framework

As marketing becomes increasingly data driven, social media marketers should invest in forming a standardized measurement framework. Using these best practices, define actionable and business-relevant metrics to lay the foundation for valuable, data driven insights for your social marketing campaign.

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Next-Gen Marketing Measurement
Next-Gen Marketing Measurement

The number and variety of marketing channels, platforms, and data sources is exploding, along with ways to ...

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