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The Marketer's Guide to Measuring Social Engagement

August 4, 2016

As marketing becomes increasingly data driven, social media marketers should invest in forming a standardized measurement framework.

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Next-Gen Marketing Measurement
Next-Gen Marketing Measurement

The number and variety of marketing channels, platforms, and data sources is exploding, along with ways to ...

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The Periodic Table of Marketing Signals
The Periodic Table of Marketing Signals