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Understanding Attribution

A Holistic Approach to Mastering Your Marketing Performance 

To drive business value, a complete understanding of attribution—including its pitfalls—is imperative. Learn three key ways to make sure attribution leads to effective measurement, analysis, and optimization of your marketing efforts. 

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2016 Marketing Signals Survey Report
2016 Marketing Signals Survey Report

Learn about the ways today's marketers quantify marketing signals, optimize marketing, and take to close ga...

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The Great Big Guide to MPM: Part 1
The Great Big Guide to MPM: Part 1

In part 1 of this eBook series, learn the essential components of strategy, planning and investment managem...