Your execution & measurement guide for brand-defining mobile campaigns
Brands are in a perpetual race to drive memorable customer experiences. Especially as the playing field shifts every time a new device, platform or app is introduced. In a guide from Origami Logic, get an insider’s view on how to stay relevant using mobile advertising, and how to implement effective measurement strategies to prove marketing ROI in a rapidly changing landscape.
Discover how to:
- Use mobile to enhance cross-channel efforts and leverage data to engage with your customer at the right time, in a meaningful way
- Improve your mobile website to increase organic search traffic, and boost app adoption effectively
- Build a measurement foundation to accelerate time to insights, for in-flight campaign improvements and experimental campaigns