Marketing Metrics

  • Video Metrics Index

    Video Metrics Index

    Your cheat sheet for defining the most common, and complicated, cross-channel video advertising metrics.

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  • The 'Truthiness' of Marketing Attribution

    The 'Truthiness' of Marketing Attribution

    Learn about the four key limitations of attribution so that you may navigate, and then leverage, its benefits.

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  • Super Bowl 2016 Campaign Report

    Super Bowl 2016 Campaign Report

    Check out our report on the performance of 110 brand campaigns from the 2016 Super Bowl.

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  • NCAA March Madness 2016 Campaign Report

    NCAA March Madness 2016 Campaign Report

    We measured and analyzed 200 brands to learn who is taking home the marketing championship during the NCAA’s March Madness. Includes message level data on the best performing posts and content.

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  • How Top Brands Unify Social Measurement Across the Marketing Stack

    How Top Brands Unify Social Measurement Across the Marketing Stack

    Learn how to track cross-channel social marketing in real time to assess and optimize performance faster

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  • Daily Measurement: Marketing's New Secret Weapon

    Daily Measurement: Marketing's New Secret Weapon

    How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuous

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