Measurement Best Practices

  • The Insider's Guide to Mobile Advertising

    The Insider's Guide to Mobile Advertising

    Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.

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  • [Infographic] 3 Steps to Successful Digital Video Ad Campaigns

    [Infographic] 3 Steps to Successful Digital Video Ad Campaigns

    In this infographic, you will learn the 3 keys to producing successful digital video ad campaigns: Establish a measurement foundation Build creatives to support your KPIs Execute across the right...

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  • An Insider's Guide to Video Advertising

    An Insider's Guide to Video Advertising

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  • A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

    A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

    This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with...

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  • Visa Customer Story

    Visa Customer Story

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  • Marketing Measurement Executive Guide

    Marketing Measurement Executive Guide

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  • JCPenney Customer Story

    JCPenney Customer Story

    Initiative Tracking and Optimization at Scale with Origami Logic - A case study with Sean Ryan, Director of Social and Mobile Marketing at JC Penny.

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  • SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement14:14

    SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement

    Modern brands face a daily battle of developing new and compelling content for their campaigns. The speed of digital activation makes it critical to have a real-time view of which creatives are drivin

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  • The Marketer's Guide to Measuring Social Engagement

    The Marketer's Guide to Measuring Social Engagement

    As marketing becomes increasingly data driven, social media marketers should invest in forming a standardized measurement framework.

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  • Understanding Attribution

    Understanding Attribution

    A Holistic Approach to Mastering Your Marketing Performance

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  • Webinar: Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques47:10

    Webinar: Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability,

    Watch Video
  • Webinar: Top Strategies for Marketing Signal Measurement47:24

    Webinar: Top Strategies for Marketing Signal Measurement

    Transform raw data into insights with a marketing measurement framework: Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of

    Watch Video
  • Webinar: Daily Measurement: Marketing's New Secret Weapon1:00:04

    Webinar: Daily Measurement: Marketing's New Secret Weapon

    How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuous

    Watch Video
  • Webinar: How Top Brands Unify Social Measurement Across the Marketing Stack30:12

    Webinar: How Top Brands Unify Social Measurement Across the Marketing Stack

    Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis: As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowin

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  • How Top Brands Unify Social Measurement Across the Marketing Stack

    How Top Brands Unify Social Measurement Across the Marketing Stack

    Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis: As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowin

    View Presentation
  • Daily Measurement: Marketing's New Secret Weapon

    Daily Measurement: Marketing's New Secret Weapon

    How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuous

    View Presentation
  • Top Strategies for Marketing Signal Measurement

    Top Strategies for Marketing Signal Measurement

    Transform raw data into insights with a marketing measurement framework: Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of

    View Presentation
  • Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability,

    View Presentation
  • Pave the Path to Marketing Success: Forrester + Origami Logic

    Pave the Path to Marketing Success: Forrester + Origami Logic

    Learn how to plan and successfully deploy a measurement initiative" Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more com

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  • How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

    How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

    With the hometown Denver Broncos set to play in the 2016 Super Bowl, Arrow Electronics, seized a special opportunity to grow their fan base online. Hear how the Colorado-based Fortune 150 parlayed a b

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