Measurement Best Practices

  • The Insider's Guide to Mobile Advertising

    The Insider's Guide to Mobile Advertising

    Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.

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  • [Infographic] 3 Steps to Successful Digital Video Ad Campaigns

    [Infographic] 3 Steps to Successful Digital Video Ad Campaigns

    In this infographic, learn the 3 keys to producing successful digital video ad campaigns.

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  • An Insider's Guide to Video Advertising

    An Insider's Guide to Video Advertising

    Get an insider’s view on planning high-performance video ad campaigns, and learn the key steps that will inspire customer engagement with your brand and ensure ROI.

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  • A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

    A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

    This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with...

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  • Marketing Measurement Executive Guide

    Marketing Measurement Executive Guide

    A guide to creating and implementing a standardized framework to understand the performance of marketing activities across the entire enterprise.

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  • The Marketer's Guide to Measuring Social Engagement

    The Marketer's Guide to Measuring Social Engagement

    As marketing becomes increasingly data driven, social media marketers should invest in forming a standardized measurement framework. Using this guide, tap into the full value of social media.

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  • Understanding Attribution

    Understanding Attribution

    Learn how to navigate and address the four key limitations to marketing attribution, so you can make the best, most informed marketing decisions.

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  • Webinar: Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques47:04

    Webinar: Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how these innovations will interact with your current technology stack and processes.

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  • Webinar: Top Strategies for Marketing Signal Measurement47:24

    Webinar: Top Strategies for Marketing Signal Measurement

    Discover best practices for harvesting, organizing and analyzing your marketing results, and how this enables faster time to insight and more effective campaign execution.

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  • Webinar: Daily Measurement: Marketing's New Secret Weapon1:00:04

    Webinar: Daily Measurement: Marketing's New Secret Weapon

    Join us for this webinar for guidance on how to create an agile data-driven organization that leverages technology to automate and scale measurement.

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  • Webinar: How Top Brands Unify Social Measurement Across the Marketing Stack30:04

    Webinar: How Top Brands Unify Social Measurement Across the Marketing Stack

    Join this webinar to learn how global brands are tracking marketing performance across all channels and platforms in real time, and are able to assess and optimize their marketing strategies, faster.

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  • How Top Brands Unify Social Measurement Across the Marketing Stack

    How Top Brands Unify Social Measurement Across the Marketing Stack

    Learn how to track cross-channel social marketing in real time to assess and optimize performance faster

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  • Daily Measurement: Marketing's New Secret Weapon

    Daily Measurement: Marketing's New Secret Weapon

    Continuous analysis of marketing signals drives business outcomes by enabling modern marketers to measure, analyze and optimize campaigns continuously.

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  • Top Strategies for Marketing Signal Measurement

    Top Strategies for Marketing Signal Measurement

    In this presentation, learn to transform raw data into insights with a marketing signal measurement framework

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  • Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    This is an overview of the latest measurement tools and techniques, and how these innovations will interact with your current technology stack and processes.

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  • Pave the Path to Marketing Success: Forrester + Origami Logic

    Pave the Path to Marketing Success: Forrester + Origami Logic

    Learn how to plan and successfully deploy a measurement initiative

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  • How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

    How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

    Find out how Arrow Electronics scored record-setting engagement with automated cross-channel measurement during the 2016 Super Bowl.

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