Measurement Best Practices

  • The Insider's Guide to Mobile Advertising

    The Insider's Guide to Mobile Advertising

    Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation.

    Read Now
  • [Infographic] 3 Steps to Successful Digital Video Ad Campaigns

    [Infographic] 3 Steps to Successful Digital Video Ad Campaigns

    In this infographic, you will learn the 3 keys to producing successful digital video ad campaigns: Establish a measurement foundation Build creatives to support your KPIs Execute across the right...

    Read Article
  • An Insider's Guide to Video Advertising

    An Insider's Guide to Video Advertising

    Read Now
  • A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

    A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

    This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with...

    Read Article
  • The Periodic Table of Marketing Signals

    The Periodic Table of Marketing Signals

    Read Now
  • Visa Customer Story

    Visa Customer Story

    Read Now
  • Marketing Measurement Executive Guide

    Marketing Measurement Executive Guide

    Read Now
  • JCPenney Customer Story

    JCPenney Customer Story

    Initiative Tracking and Optimization at Scale with Origami Logic - A case study with Sean Ryan, Director of Social and Mobile Marketing at JC Penny.

    Read Now
  • SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement14:14

    SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement

    Modern brands face a daily battle of developing new and compelling content for their campaigns. The speed of digital activation makes it critical to have a real-time view of which creatives are drivin

    Watch Video
  • The Marketer's Guide to Measuring Social Engagement

    The Marketer's Guide to Measuring Social Engagement

    As marketing becomes increasingly data driven, social media marketers should invest in forming a standardized measurement framework.

    Read Now
  • Understanding Attribution

    Understanding Attribution

    A Holistic Approach to Mastering Your Marketing Performance

    Read Now
  • Webinar: Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques47:10

    Webinar: Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability,

    Watch Video
  • Webinar: Top Strategies for Marketing Signal Measurement47:24

    Webinar: Top Strategies for Marketing Signal Measurement

    Transform raw data into insights with a marketing measurement framework: Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of

    Watch Video
  • Webinar: Daily Measurement: Marketing's New Secret Weapon1:00:04

    Webinar: Daily Measurement: Marketing's New Secret Weapon

    How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuous

    Watch Video
  • Webinar: How Top Brands Unify Social Measurement Across the Marketing Stack30:12

    Webinar: How Top Brands Unify Social Measurement Across the Marketing Stack

    Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis: As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowin

    Watch Video
  • How Top Brands Unify Social Measurement Across the Marketing Stack

    How Top Brands Unify Social Measurement Across the Marketing Stack

    Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis: As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowin

    View Presentation
  • Daily Measurement: Marketing's New Secret Weapon

    Daily Measurement: Marketing's New Secret Weapon

    How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuous

    View Presentation
  • Top Strategies for Marketing Signal Measurement

    Top Strategies for Marketing Signal Measurement

    Transform raw data into insights with a marketing measurement framework: Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of

    View Presentation
  • Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability,

    View Presentation
  • Pave the Path to Marketing Success: Forrester + Origami Logic

    Pave the Path to Marketing Success: Forrester + Origami Logic

    Learn how to plan and successfully deploy a measurement initiative" Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more com

    View Presentation
  • loading
    Loading More...