Find out how Arrow Electronics scored record-setting engagement with cross-channel social measurement
With the hometown Denver Broncos set to play in the 2016 Super Bowl, Arrow Electronics, seized a special opportunity to grow their fan base online. Hear how the Colorado-based Fortune 150 parlayed a brilliant TV commercial into record-setting engagement across their online and social properties. Learn why Arrow selected Origami Logic to move from manual reporting to automated, cross-channel measurement. Gain tips on how Arrow’s team — from marketing analysts to the CEO — uses real-time data to understand how the Super Bowl and ongoing campaigns impact their business.
Origami Logic + Arrow Electronics at ANA Digital 2016