JCPenney Customer Story

August 4, 2016

Discover how JCPenney developed and implemented a cross-channel measurement strategy with Origami Logic

This case study with Sean Ryan, Director of Social and Mobile Marketing at JCPenney, highlights how the marketing team used Origami Logic as a solution in the midst of a turnaround. Our platform enabled them to easily track and compare performance across all their initiatives and campaigns, and helped inform changes to messaging and content strategy. Read more to learn about how they leveraged Origami Logic's auto-tagging functionality, marketing dashboards, and real-time results to revamp their strategy.

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