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Marketing Measurement Executive Guide

A standardized marketing measurement framework will Increase your efficiency

This guide features best practices for developing and implementing a standardized measurement framework to improve execution and measurement of marketing efforts across an enterprise.

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A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective
A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’...

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The Marketer's Guide to Measuring Social Engagement
The Marketer's Guide to Measuring Social Engagement

As marketing becomes increasingly data driven, social media marketers should invest in forming a standardiz...