SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement

August 4, 2016

Learn how JCPenney is pioneering data-driven marketing measurement and content optimization

Modern brands face a daily battle of developing new and compelling content for their campaigns. The speed of digital activation makes it critical to have a real-time view of which creatives are driving awareness, engagement, and advocacy. Opher Kahane, CEO, Origami Logic Sean Ryan, Director, Social and Digital Content, JCPenney Origami Logic + JC Penny @ SXSW Brand Innovators 2016

Previous Story
JCPenney Customer Story
JCPenney Customer Story

Read the JCPenney customer story to learn how the marketing team leveraged Origami Logic's auto-tagging fun...

Next Story
The Marketer's Guide to Measuring Social Engagement
The Marketer's Guide to Measuring Social Engagement

As marketing becomes increasingly data driven, social media marketers should invest in forming a standardiz...