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The Marketer's Guide to Measuring Social Engagement

Maximize the value of social media with a standardized marketing measurement framework

As marketing becomes increasingly data driven, social media marketers should invest in forming a standardized measurement framework. Using these best practices, define actionable and business-relevant metrics to lay the foundation for valuable, data driven insights for your social marketing campaign.

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Marketing Measurement Executive Guide
Marketing Measurement Executive Guide

A guide to creating and implementing a standardized framework to understand the performance of marketing ac...

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Understanding Attribution
Understanding Attribution

Learn how to navigate and address the four key limitations to marketing attribution, so you can make the be...