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Understanding Attribution

A Holistic Approach to Mastering Your Marketing Performance 

To drive business value, a complete understanding of attribution—including its pitfalls—is imperative. Learn three key ways to make sure attribution leads to effective measurement, analysis, and optimization of your marketing efforts. 

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The Marketer's Guide to Measuring Social Engagement
The Marketer's Guide to Measuring Social Engagement

As marketing becomes increasingly data driven, social media marketers should invest in forming a standardiz...

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Webinar: Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques
Webinar: Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how ...