Visa Customer Story

August 17, 2016

Find out how Origami Logic enabled Visa's in-flight decisions with real-time, automated marketing results

Visa needed to automate their cross-channel measurement, reporting, and analytics in order to make timely decisions, and optimize results within a limited timeframe. Using the Origami Logic platform, they were able to improve the overall effectiveness of the marketing campaign and contribute significantly to the success of the Visa Checkout product launch.

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A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective
A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

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