Digital media transparency is the talk of the marketing industry thanks to a speech made by P&G's Chief Brand Officer Marc Pritchard earlier this year. Pritchard blamed the current state of the media supply chain for the lack of transparency between brands, agencies and publishers. Brands have limited visibility into what services are being performed, the metrics of those services, the hidden costs, and the spend breakdown.
In this webinar, we will share exclusive market research reflecting brand marketers’ current perceptions of the transparency issue and the ways they will be addressing it in the years to come. In addition, we will walk through a pragmatic plan to increase your own media transparency.