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How Sales and Media Transparency Define Performance Marketing at Hint Inc.
At the recent Brand Innovators #BISummit in San Francisco, we got the chance to connect with Nik Sharma, Director of Performance Marketing at Hint Inc. (cue my craving for pear Hint water,...
Media Transparency: Addressing the Elephant in the Room
Webinar about how brands are tackling data transparency to shed light on the murky media supply chain with Brand Innovators & Ted Rubin.
An Easier Path to Media Transparency
Target Marketing Article: Origami Logic's CMO, Steven Wastie, gives tips for tackling Media Transparency with data ownership in 3 key areas.
Media Transparency – who’s at fault?
In the aftermath of the ANA’s initial Media Transparency Report and follow-up recommendations, one thing is clear: media transparency is one piece of a larger transparency problem that...
The Secret To Paid Media ROI: In-Flight Campaign Optimization
In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight...
Why Integrate Viewability Data and Marketing Data?
With media transparency making headlines, it has become a key initiative for advertisers to get transparent access to data that shows how their media is performing. Viewability, invalid traffic...
Media Transparency State of Affairs
We wrote about media transparency back in August of 2016 following the publication of the K2 Report that was commissioned by the Association of National Advertisers (ANA). The obvious question now...
An Agency Mandate – Using Data to Answer the Call for Transparency
CMO Steven Wastie offers real-world examples of how immediate access to accurate, usable data can help agencies and brands collaborate more effectively.
Origami Logic Improves Digital Media Transparency with Support for Moat Analytics
The support for Moat Analytics, which provides in-depth viewability and attention measurement to publishers and advertisers, gives marketers a rich data source to verify the performance of campaigns.
Solving the Problem of Media Transparency, Fraud and Trust w/ HP, Origami Logic, & The CMO Club
A look into how brands can create more trust and transparency in our ad inventories.
3 Ways Brands Can Tackle the Media Transparency Challenge