SIGNAL: The Origami Logic Blog

Marketing Analytics, Campaign Measurement, Dashboards

  • Intuit Announces Acquisition of Origami Logic

    Intuit Announces Acquisition of Origami Logic

    I have exciting news to share – we have agreed to sell Origami Logic to Intuit. It’s the conclusion of one chapter for Origami, and the beginning of a new chapter as we join with Intuit. We set...

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  • Realizing the True Potential of In-Housing

    Realizing the True Potential of In-Housing

    With brands increasingly seeking more control and transparency into their digital media spend, many marketers are taking matters into their own hands. And while the challenges are many, with the...

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  • True Marketing Intelligence Doesn’t Require a Ticket with IT

    True Marketing Intelligence Doesn’t Require a Ticket with IT

    To all you Information Technology (IT) specialists, we see you. You’re tasked with the governance of your company’s network and operating systems, enabling employees to communicate, collaborate...

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  • Infographic: Work Smarter, Not Harder | Harness the Power of Programmatic

    Infographic: Work Smarter, Not Harder | Harness the Power of Programmatic

    The post Infographic: Work Smarter, Not Harder | Harness the Power of Programmatic appeared first on Origami Logic.

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  • 3 Ways In-House Programmatic Teams Can Work Smarter

    3 Ways In-House Programmatic Teams Can Work Smarter

    With brands increasingly seeking more control and transparency into their digital media spend, many marketers have decided to take matters into their own hands. And while two years ago...

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  • Thanks, I’d Rather Sit: The Case for a Daily Marketing Stand-up

    Thanks, I’d Rather Sit: The Case for a Daily Marketing Stand-up

    As the voice of an organization, our jobs as marketers are never done. If we don’t keep talking to our customers where, how and when they want as they move across screens and channels, our...

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  • New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

    New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

    Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize April 17, 2019 — Santa Clara, CA — A new study by...

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  • No More Optimization For Optimization’s Sake

    No More Optimization For Optimization’s Sake

    This post previously appeared in AdExchanger on March 26th, 2019. Programmatic technology has democratized access to data-driven advertising. The average marketer has access to unprecedented...

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  • AI Empowers Better Marketing – But It Can’t Replace the Expert Marketer

    AI Empowers Better Marketing – But It Can’t Replace the Expert Marketer

    The entire plot of HBO’s Westworld. The crux of Will Smith’s 2004 box office hit I, Robot. The half-digital love story HER (that resonated with you way more than you’d like to admit). All three of...

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  • Making the Case for Media Efficiency

    Making the Case for Media Efficiency

    We recently got the chance to sit down with Alon Amit, VP of product and a co-founder of Origami Logic, to talk about media efficiency and the challenges of getting the most out of your media spend.

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  • The Secret To Paid Media ROI: In-Flight Campaign Optimization

    The Secret To Paid Media ROI: In-Flight Campaign Optimization

    In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight...

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  • Three Challenges For Increasing Paid Media ROI (ROAS)

    Three Challenges For Increasing Paid Media ROI (ROAS)

    When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most...

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  • Storytelling With Your Campaign Analysis Data

    Storytelling With Your Campaign Analysis Data

    We recently got the chance to sit down with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, to address some of the common questions she gets as she works with companies on...

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  • Is Amazon Better for CPG Paid Search Than Google?

    Is Amazon Better for CPG Paid Search Than Google?

    Google has long dominated the paid search market, capturing 78% of $36.7B US search ad revenues in 2016. However, according to the same report, Amazon and Yelp are expected to see the strongest...

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  • Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

    Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

    Link Insights To Action With A Measurement-Driven Organization Marketing performance measurement helps brands precisely quantify the incremental impact of marketing, identify customer buying...

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  • Looking For a Marketing Performance Measurement Solution?

    Looking For a Marketing Performance Measurement Solution?

    Find the right marketing performance measurement solution for you Thanks to digital, the rapidly evolving marketing landscape has forever changed the way marketers think about engaging audiences....

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  • $15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

    $15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

    I am pleased to announce that we just closed a $15.2 million round of funding. The round was co-led by new investors Viola Ventures and Saban Ventures, with participation from our existing...

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  • Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

    Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

    This is the second part of an interview we recently conducted with Jessica Williams of Visa Global Innovation Marketing. Visa is once again a sponsor of the Winter Olympic Games so we talked with...

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  • Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

    Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

    A couple years ago, we had the good fortune to interview Jessica Williams of Visa’s Global Client and Digital Products Marketing team about Visa’s marketing campaign for the Summer Olympic Games...

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  • Using a Naming Taxonomy to Ease Marketing Analytics Tagging

    Using a Naming Taxonomy to Ease Marketing Analytics Tagging

    As we work with some of the world’s largest advertisers, we are struck by how often we come across this situation…A marketing organization is well aware that they should do a better job at using a...

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