SIGNAL: The Origami Logic Blog

Marketing Analytics, Campaign Measurement, Dashboards

  • Making the Case for Media Efficiency

    Making the Case for Media Efficiency

    We recently got the chance to sit down with Alon Amit, VP of product and a co-founder of Origami Logic, to talk about media efficiency and the challenges of getting the most out of your media spend.

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  • The Secret To Paid Media ROI: In-Flight Campaign Optimization

    The Secret To Paid Media ROI: In-Flight Campaign Optimization

    In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight...

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  • Three Challenges For Increasing Paid Media ROI (ROAS)

    Three Challenges For Increasing Paid Media ROI (ROAS)

    When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most...

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  • Storytelling With Your Campaign Analysis Data

    Storytelling With Your Campaign Analysis Data

    We recently got the chance to sit down with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, to address some of the common questions she gets as she works with companies on...

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  • Is Amazon Better for CPG Paid Search Than Google?

    Is Amazon Better for CPG Paid Search Than Google?

    Google has long dominated the paid search market, capturing 78% of $36.7B US search ad revenues in 2016. However, according to the same report, Amazon and Yelp are expected to see the strongest...

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  • Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

    Forrester Report Addresses the Biggest Obstacle to Data-Driven Marketing

    Link Insights To Action With A Measurement-Driven Organization Marketing performance measurement helps brands precisely quantify the incremental impact of marketing, identify customer buying...

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  • Looking For a Marketing Performance Measurement Solution?

    Looking For a Marketing Performance Measurement Solution?

    Find the right marketing performance measurement solution for you Thanks to digital, the rapidly evolving marketing landscape has forever changed the way marketers think about engaging audiences....

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  • $15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

    $15.2 Million Round of Funding to Deliver “Time-to-Insight” and Media Transparency to Marketers

    I am pleased to announce that we just closed a $15.2 million round of funding. The round was co-led by new investors Viola Ventures and Saban Ventures, with participation from our existing...

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  • Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

    Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 2, “The Shift to Digital Channels”

    This is the second part of an interview we recently conducted with Jessica Williams of Visa Global Innovation Marketing. Visa is once again a sponsor of the Winter Olympic Games so we talked with...

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  • Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

    Visa on Executing a Winter Olympics Sponsorship Campaign Pt. 1, “It’s All About the Athletes”

    A couple years ago, we had the good fortune to interview Jessica Williams of Visa’s Global Client and Digital Products Marketing team about Visa’s marketing campaign for the Summer Olympic Games...

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  • Using a Naming Taxonomy to Ease Marketing Analytics Tagging

    Using a Naming Taxonomy to Ease Marketing Analytics Tagging

    As we work with some of the world’s largest advertisers, we are struck by how often we come across this situation…A marketing organization is well aware that they should do a better job at using a...

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  • What Are Best Practices for Defining Custom Marketing KPIs? Now You Know

    What Are Best Practices for Defining Custom Marketing KPIs? Now You Know

    Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami...

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  • Data-Driven Marketers: Data is Hard, But People are Harder

    Data-Driven Marketers: Data is Hard, But People are Harder

    The promise of a platform of any kind that will transform the way that an organization does business is compelling and indeed, exciting. Many organizations, with the best of intentions, begin...

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  • How Do I Track Marketing KPIs & Influencer Activity Mid-Campaign? Now You Know.

    How Do I Track Marketing KPIs & Influencer Activity Mid-Campaign? Now You Know.

    Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami...

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  • Why Integrate Viewability Data and Marketing Data?

    Why Integrate Viewability Data and Marketing Data?

    With media transparency making headlines, it has become a key initiative for advertisers to get transparent access to data that shows how their media is performing. Viewability, invalid traffic...

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  • What are Best Practices in Designing Marketing Dashboards? Now You Know.

    What are Best Practices in Designing Marketing Dashboards? Now You Know.

    Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami...

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  • Media Transparency State of Affairs

    Media Transparency State of Affairs

    We wrote about media transparency back in August of 2016 following the publication of the K2 Report that was commissioned by the Association of National Advertisers (ANA). The obvious question now...

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  • Bringing PR Measurement Into the Digital Era

    Bringing PR Measurement Into the Digital Era

    This post on PR measurement was originally posted on Cision’s blog.  Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd,...

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  • Do You Know Your Marketing Measurement Maturity Level? (Forrester)

    Do You Know Your Marketing Measurement Maturity Level? (Forrester)

    At Origami Logic, we have the pleasure of interacting with some of the world’s largest advertisers. In our discussions with them, we find that organizations are on different points of a spectrum,...

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  • How are Video Impressions Defined Across Publishers? Now you know.

    How are Video Impressions Defined Across Publishers? Now you know.

    Origami Logic’s “Now You Know” blog series answers common questions and “how to’s” for marketing measurement best practices. This series features subject matter experts, guest authors, and Origami...

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