SIGNAL: The Origami Logic Blog

Marketing Analytics, Campaign Measurement, Dashboards

  • Highlights From Our 2017 Super Bowl Engagement Report

    Highlights From Our 2017 Super Bowl Engagement Report

    With a $5 million price tag for a 30-second commercial this year, being a Super Bowl advertiser is not for the budget-conscious marketer. However, thanks to social media, Super Bowl campaigns have...

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  • Convergence of Adtech and Martech Demands Marketing Data Standards

    Convergence of Adtech and Martech Demands Marketing Data Standards

    Digital marketing has raised the bar for the type of experiences consumers expect from brands. This is forcing marketers to up their game and in doing so, they are using advertising technology...

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  • Holiday Wrap-Up, Stories in Your Data, & 2017 Predictions

    Holiday Wrap-Up, Stories in Your Data, & 2017 Predictions

    Check out the latest content from Origami Logic in our January Newsletter: The Results from Black Friday and Cyber Monday Are In This year’s top shopping days took sales to a record high. Find out...

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  • What is the Marketing Graph™ Anyways?

    What is the Marketing Graph™ Anyways?

    In the latest release of our Marketing Signal Measurement Platform, we focused on updates that help marketers make cross-channel campaign decisions in-flight and address data transparency...

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  • Which brands won the biggest shopping event of the year?

    Which brands won the biggest shopping event of the year?

    According to Adobe Digital Insights, new records were set this year with$3.34 billion spent online alone on Black Friday and another $3.45 billion spent online on Cyber Monday. That’s $6.8 BILLION...

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  • [Infographic] 3 Steps to Successful Digital Video Ad Campaigns

    [Infographic] 3 Steps to Successful Digital Video Ad Campaigns

    In this infographic, you will learn the 3 keys to producing successful digital video ad campaigns: Establish a measurement foundation Build creatives to support your KPIs Execute across the right...

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  • A Quick Tour of Measurement for Video Campaigns

    A Quick Tour of Measurement for Video Campaigns

    This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  Video is an effective mechanism for amplifying a...

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  • Poor Video Ad Creative is Like Speaking Chinese to a German

    Poor Video Ad Creative is Like Speaking Chinese to a German

    This is Part II of our ongoing blog series on creating and measuring game-changing video advertisements. If you missed it, Part I covers establishing a foundation for measurement in order to prove...

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  • Announcing the Fall 2016 Release of Our Marketing Signal Measurement Platform, Features Marketing Graph™ Advances

    Announcing the Fall 2016 Release of Our Marketing Signal Measurement Platform, Features Marketing Graph™ Advances

    We are excited to be announcing the latest release of our Marketing Signal Measurement Platform. This release helps marketers make cross-channel campaign decisions in-flight and address data...

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  • How Do I Know My Video Advertisement is Successful?

    How Do I Know My Video Advertisement is Successful?

    Marketers have doubled-down on paid digital video (DV) ads in the last two years, and with growth comes obstacles in navigating this new frontier. According to the latest IAB Video Study,...

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  • Q&A with Mayur Gupta (Part: III): Leading the Charge and the Business Impact of Operationalizing Marketing Data

    As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of...

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  • So You Say You Want a Marketing Dashboard…Let’s Talk

    As part of continuing series on Marketing metrics & dashboarding, we hope you have had a chance to listen to our first webinar, “Why You Need to Speak the Language of Marketing Performance”. We...

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  • A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

    A Method to the Martech Madness: How to make sense of campaign data from a CMO’s perspective

    This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  As a modern marketer, you’re overwhelmed with...

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  • Speaking the Language of Marketing Measurement

    Speaking the Language of Marketing Measurement

    The latest CMO Survey from Duke University’s Fuqua School of Business reveals that the challenge of how to prove Marketing’s value continues to hound CMOs. CMOs remain under pressure to...

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  • Q&A with Mayur Gupta (Part: II): Operationalizing Marketing Data and Getting Away From Channel-based Frameworks

    As a part of a continuing series of interviews with industry opinion leaders, Origami Logic’s CMO, Steven Wastie, recently had a chance to talk with Mayur Gupta, the Senior Vice President of...

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  • Big Brands are Boarding the Back-to-School Bus: See Why Disney and Dolce & Gabbana are Getting an A+ in Social Engagement

    Big Brands are Boarding the Back-to-School Bus: See Why Disney and Dolce & Gabbana are Getting an A+ in Social Engagement

    The Back-to-School shopping season is big business. In a recent survey, The National Retail Federation estimated that $27.3 billion will be spent on Back-to-School shopping this year, a...

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  • Curious Which Brands Placed Gold, Silver and Bronze in the Brand Olympics? We Have You Covered!

    Curious Which Brands Placed Gold, Silver and Bronze in the Brand Olympics? We Have You Covered!

                        Now that the Games are over, here are some of the brands that scored big in the social engagement event for their Olympics marketing campaign. First, the medal winners. No...

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  • Understanding Attribution: Join us for a webinar on September 13th to discuss common pitfalls and limitations

    Understanding Attribution: Join us for a webinar on September 13th to discuss common pitfalls and limitations

    As a marketer in today’s fast-changing business environment, you’re facing an increasingly diverse set of challenges. You’re delivering your messages in a growing number of digital and offline...

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  • Media Transparency – who’s at fault?

    Media Transparency – who’s at fault?

      In the aftermath of the ANA’s initial Media Transparency Report  and follow-up recommendations, one thing is clear: media transparency is one piece of a larger transparency problem that...

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  • Key Findings: Brand Olympics 2016

    Key Findings: Brand Olympics 2016

    The Olympics is one of marketing’s biggest stages as brands vie for the attention of consumers around the world. Since March of this year, we have been tracking the Olympics-related social...

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