Paid Media Efficiency

  • The Secret To Paid Media ROI: In-Flight Campaign Optimization

    The Secret To Paid Media ROI: In-Flight Campaign Optimization

    In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight...

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  • Forrester: Marketers Must Focus On The KPIs That Count

    Forrester: Marketers Must Focus On The KPIs That Count

    Paid media dollars are more precious than ever before as advertisers must compete for consumers’ shrinking attention span. Forrester encourages new campaign measurement strategies in this report.

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  • Three Challenges For Increasing Paid Media ROI (ROAS)

    Three Challenges For Increasing Paid Media ROI (ROAS)

    When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most...

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