Paid Media Efficiency

  • What Is Media Efficiency?0:58

    What Is Media Efficiency?

    Co-Founder and Head of Product for Origami Logic, Alon Amit, explains media efficiency and why it's such a big deal.

    Watch Video
  • The Secret To Paid Media ROI: In-Flight Campaign Optimization

    The Secret To Paid Media ROI: In-Flight Campaign Optimization

    In our previous blog post, Three Challenges For Increasing Paid Media ROI, we dug into how media transparency, tying paid media marketing activity to business goals, and the lack of in-flight...

    Read Article
  • Forrester: Marketers Must Focus On The KPIs That Count

    Forrester: Marketers Must Focus On The KPIs That Count

    Paid media dollars are more precious than ever before as advertisers must compete for consumers’ shrinking attention span. Forrester encourages new campaign measurement strategies in this report.

    Read Article
  • Three Challenges For Increasing Paid Media ROI (ROAS)

    Three Challenges For Increasing Paid Media ROI (ROAS)

    When it comes to paid media, tracking and improving return on ad spend (ROAS) is #GOALS. Over 50% of marketing professionals agree that metrics such as conversion rates and ROAS are the most...

    Read Article
  • Why is Addressing Media Efficiency So Difficult?1:04

    Why is Addressing Media Efficiency So Difficult?

    Co-Founder and Head of Product for Origami Logic, Alon Amit, explains why addressing challenges in media efficiency is so difficult.

    Watch Video
  • How Is Origami Logic Addressing Media Efficiency?0:57

    How Is Origami Logic Addressing Media Efficiency?

    Co-Founder and Head of Product for Origami Logic, Alon Amit, explains how Origami Logic is addressing challenges in media efficiency.

    Watch Video
  • loading
    Loading More...