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Daily Measurement: Marketing's New Secret Weapon

How Continuous Analysis of Marketing Signals Drives Business Outcomes: Enable agile marketing to drive business outcomes

The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.

Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.

In this webinar, you’ll get:

  • Detailed trends on the adoption of marketing measurement

  • Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale
  • A to-do checklist for becoming an agile data-driven organization.
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Webinar: Pave the Path to Marketing Success with Forrester + Origami Logic
Webinar: Pave the Path to Marketing Success with Forrester + Origami Logic

Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in meas...

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Pave the Path to Marketing Success: Forrester + Origami Logic
Pave the Path to Marketing Success: Forrester + Origami Logic

Learn how to plan and successfully deploy a measurement initiative