Fill Out This Quick Form to View Asset

First Name
Last Name
Company Name
Thank you!
Error - something went wrong!

Pave the Path to Marketing Success: Forrester + Origami Logic

August 3, 2016
Learn how to plan and successfully deploy a measurement initiative" Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers. Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn: - What does it take to build a comprehensive measurement strategy today?
 - Whom should marketing recruit as partners in implementing this strategy?
 - What role should marketing play in leading a measurement project? - How can other functions contribute to success?
 - How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance?
Previous Presentation
Daily Measurement: Marketing's New Secret Weapon
Daily Measurement: Marketing's New Secret Weapon

How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signa...

No More Presentations