Media Coverage

Origami Logic in the News

  • To What Extent Are Amazon And Google Competitors?

    To What Extent Are Amazon And Google Competitors?

    Forbes: To what extent are Amazon and Google competitors? Answer by Alon Amit, former Group Product Manager at Google, and current VP Product & Co-Founder, Origami Logic.

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  • An Easier Path to Media Transparency

    An Easier Path to Media Transparency

    Target Marketing Article: Origami Logic's CMO, Steven Wastie, gives tips for tackling Media Transparency with data ownership in 3 key areas.

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  • This Holiday Season, Say it with Social!

    This Holiday Season, Say it with Social!

    MarTech Advisor: How to leverage social during the 2017 holiday season.

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  • Automotive Brands Dominate Social Media – Led By Mercedes

    Automotive Brands Dominate Social Media – Led By Mercedes

    Automotive brands dominate the Top 25 of brands most active in social media channels – with Mercedes-Benz leading the way – according to a recent study by Origami Logic.

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  • Mercedes-Benz Tops In Social Activity

    Mercedes-Benz Tops In Social Activity

    Mercedes-Benz takes the top spot, and automotive and luxury brands dominate the top 25, in an analysis of social activity by leading brands.

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  • Study: Mercedes-Benz earns top spot for social media brand engagements

    Study: Mercedes-Benz earns top spot for social media brand engagements

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  • Are You a Marketing Performance Measurement Innovator?

    Are You a Marketing Performance Measurement Innovator?

    Steven Wastie, CMO, explores the implications of a study conducted by Origami Logic and Brand Innovators on marketing measurement.

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  • Luma Partners’ Brian Andersen Predicts M&A Hotspots In The Measurement Space

    Luma Partners’ Brian Andersen Predicts M&A Hotspots In The Measurement Space

    Origami Logic forecasted to play a role in future M&A as a data aggregator and dashboard creator for marketers.

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  • Driving Mobile Results in an Evolving Landscape

    Driving Mobile Results in an Evolving Landscape

    Steven Wastie, CMO of Origami Logic, discusses the necessity of mobile marketers to have in-flight knowledge of campaign performance in order to drive results.

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  • Origami Logic Pushes Marketing Performance Into the Post-Dashboard Era

    Origami Logic Pushes Marketing Performance Into the Post-Dashboard Era

    Origami Logic accelerates time-to-sight of marketing performance with new AI-enabled capabilities.

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  • Origami Logic Pushes Marketing Performance with New AI Tech

    Origami Logic Pushes Marketing Performance with New AI Tech

    Origami Logic changes how marketing insights are generated and consumed by analysts and brand teams with innovative new capabilities: Origami Stories, Automated Insights Engine and Origami Workbench.

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  • Spring Brings New Growth to Origami Logic’s Measurement Platform

    Spring Brings New Growth to Origami Logic’s Measurement Platform

    Origami Stories provides notifications that leverage AI to automate the generation and delivery of key performance insights directly to marketers, in realtime.

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  • An Agency Mandate – Using Data to Answer the Call for Transparency

    An Agency Mandate – Using Data to Answer the Call for Transparency

    CMO Steven Wastie offers real-world examples of how immediate access to accurate, usable data can help agencies and brands collaborate more effectively.

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  • Origami Logic Improves Digital Media Transparency with Support for Moat Analytics

    Origami Logic Improves Digital Media Transparency with Support for Moat Analytics

    ​The support for Moat Analytics, which provides in-depth viewability and attention measurement to publishers and advertisers, gives marketers a rich data source to verify the performance of campaigns.

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  • Origami Logic Earns EU-U.S. Privacy Shield Certification

    Origami Logic Earns EU-U.S. Privacy Shield Certification

    Origami Logic received the European Union-United States Privacy Shield certification to ensure enterprise-grade security and protect the privacy of customer data.

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  • These 9 March Madness Stats Show Which Brands and Platforms Scored Even Before Tipoff

    These 9 March Madness Stats Show Which Brands and Platforms Scored Even Before Tipoff

    Origami Logic provided intriguing stats going into March Madness after analyzing official sponsors compared to last year.

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  • Four Steps for Successfully Implementing Marketing Attribution

    Four Steps for Successfully Implementing Marketing Attribution

    In understanding the contribution of channels, marketers can make attribution a valuable part of the marketing process.

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  • CMOs Have Half the Tenure of CEOs

    CMOs Have Half the Tenure of CEOs

    Origami Logic's Super Bowl report data used to analyze various brands' CMO and company-wide performance.

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  • 7 Social Stats Reveal Which Super Bowl Advertisers Teased Their Campaigns Best

    7 Social Stats Reveal Which Super Bowl Advertisers Teased Their Campaigns Best

    Origami Logic tracked engagement stats for Super Bowl ads to see which brands’ posts and teasers were generating the most buzz.

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  • Telling the Story of Data

    Telling the Story of Data

    Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

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