Video Advertising

  • [Infographic] 3 Steps to Successful Digital Video Ad Campaigns

    [Infographic] 3 Steps to Successful Digital Video Ad Campaigns

    In this infographic, you will learn the 3 keys to producing successful digital video ad campaigns: Establish a measurement foundation Build creatives to support your KPIs Execute across the right...

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  • A Quick Tour of Measurement for Video Campaigns

    A Quick Tour of Measurement for Video Campaigns

    This story was written by Origami Logic CMO, Steven Wastie, and was originally published on Scott Brinkler’s Chief Marketing Technologist Blog.  Video is an effective mechanism for amplifying a...

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  • Poor Video Ad Creative is Like Speaking Chinese to a German

    Poor Video Ad Creative is Like Speaking Chinese to a German

    This is Part II of our ongoing blog series on creating and measuring game-changing video advertisements. If you missed it, Part I covers establishing a foundation for measurement in order to prove...

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  • How Do I Know My Video Advertisement is Successful?

    How Do I Know My Video Advertisement is Successful?

    Marketers have doubled-down on paid digital video (DV) ads in the last two years, and with growth comes obstacles in navigating this new frontier. According to the latest IAB Video Study,...

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  • An Insider's Guide to Video Advertising

    An Insider's Guide to Video Advertising

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  • Video Metrics Index

    Video Metrics Index

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