Videos

  • What is post-digital marketing? Forrester tells us.1:34

    What is post-digital marketing? Forrester tells us.

    Q: What is post-digital marketing and how should brands evolve their approach to keep up? A: Post-digital encompasses physical & digital marketing channels. To keep up, marketers must adopt a helpful

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  • Solving the Problem of Media Transparency,  Fraud and Trust w/ HP,  Origami Logic, & The CMO Club16:31

    Solving the Problem of Media Transparency, Fraud and Trust w/ HP, Origami Logic, & The CMO Club

    What if every time you went grocery shopping, 50% of what you purchased was immediately thrown away after you paid? Additionally, it wouldn’t be clear how much of the remaining groceries will be fresh

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  • Arrow Electronics proves ROI and Marketing's value to C-suite with marketing measurement2:20

    Arrow Electronics proves ROI and Marketing's value to C-suite with marketing measurement

    Richard Kylberg (VP Corporate Marketing and Communications, Arrow Electronics) and Opher Kahane (CEO, Origami Logic) discuss the right tools to realize the greatest Marketing ROI. "You don't need a

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  • Best Practices for Reaching and Engaging Your Mobile Audience [Video]58:40

    Best Practices for Reaching and Engaging Your Mobile Audience [Video]

    How Top Brands Measure and Optimize Mobile Ads Campaigns: Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the

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  • The Origami Logic Marketing Graph™2:56

    The Origami Logic Marketing Graph™

    The Marketing Graph is an object model that underpins the Origami Logic platform. It dynamically defines the relationships between different marketing elements — campaigns, activities, assets, perform

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  • Webinar: Three Ways Brands Can Tackle the Media Transparency Challenge55:56

    Webinar: Three Ways Brands Can Tackle the Media Transparency Challenge

    Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting

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  • Origami Logic Explained1:52

    Origami Logic Explained

    Measuring the performance of your marketing efforts is hard. With data siloed across many different channels, accounts, and properties, it's difficult to get a complete view of how your campaigns are

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  • Webinar: Taming the Marketing Data Beast With the Marketing Graph™31:57

    Webinar: Taming the Marketing Data Beast With the Marketing Graph™

    Make more informed campaign decisions with a data model that’s designed for modern marketing.

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  • Webinar: An Insider's Guide to Video Advertising58:00

    Webinar: An Insider's Guide to Video Advertising

    Everything you need to know about measurement, creatives, and inventory quality.

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  • Webinar: So You Say You Want a Marketing Dashboard...Let’s Talk28:38

    Webinar: So You Say You Want a Marketing Dashboard...Let’s Talk

    A good place to begin is with the end in mind. This approach will result in a much more effective marketing dashboard, one that will help you improve AND prove the value of your marketing. Before yo

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  • Webinar: Why You Need to Speak the Language of Marketing Performance26:30

    Webinar: Why You Need to Speak the Language of Marketing Performance

    In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.

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  • Webinar: The 'Truthiness' of Marketing Attribution50:06

    Webinar: The 'Truthiness' of Marketing Attribution

    In this presentation, you will discover the 'truthiness' (for those of you Steven Colbert fans) of marketing attribution. Modern marketers now depend on a growing number of digital and offline channel

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  • SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement14:14

    SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement

    Modern brands face a daily battle of developing new and compelling content for their campaigns. The speed of digital activation makes it critical to have a real-time view of which creatives are drivin

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  • Webinar: Pave the Path to Marketing Success with Forrester + Origami Logic1:16:04

    Webinar: Pave the Path to Marketing Success with Forrester + Origami Logic

    Learn how to plan and successfully deploy a measurement initiative" Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more com

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  • Webinar: Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques47:10

    Webinar: Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability,

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  • Webinar: Top Strategies for Marketing Signal Measurement47:24

    Webinar: Top Strategies for Marketing Signal Measurement

    Transform raw data into insights with a marketing measurement framework: Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of

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  • Webinar: Daily Measurement: Marketing's New Secret Weapon1:00:04

    Webinar: Daily Measurement: Marketing's New Secret Weapon

    How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuous

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  • Webinar: How Top Brands Unify Social Measurement Across the Marketing Stack30:12

    Webinar: How Top Brands Unify Social Measurement Across the Marketing Stack

    Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis: As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowin

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