Arrow Electronics proves ROI and Marketing's value to C-suite with marketing measurement

April 4, 2017
Richard Kylberg (VP Corporate Marketing and Communications, Arrow Electronics) and Opher Kahane (CEO, Origami Logic) discuss the right tools to realize the greatest Marketing ROI. "You don't need a chainsaw to attack a toothpick." First, understand your problems and what you are trying to solve, and then address the diagnosis. Measurement is the critical piece to connecting hard work to realized results.
Previous Video
Solving the Problem of Media Transparency,  Fraud and Trust w/ HP,  Origami Logic, & The CMO Club
Solving the Problem of Media Transparency, Fraud and Trust w/ HP, Origami Logic, & The CMO Club

What if every time you went grocery shopping, 50% of what you purchased was immediately thrown away after y...

Next Video
Best Practices for Reaching and Engaging Your Mobile Audience [Video]
Best Practices for Reaching and Engaging Your Mobile Audience [Video]

How Top Brands Measure and Optimize Mobile Ads Campaigns: Today’s marketers have embraced mobile advertisi...