Arrow Electronics proves ROI and Marketing's value to C-suite with marketing measurement
Richard Kylberg (VP Corporate Marketing and Communications, Arrow Electronics) and Opher Kahane (CEO, Origami Logic) discuss the right tools to realize the greatest Marketing ROI. "You don't need a chainsaw to attack a toothpick." First, understand your problems and what you are trying to solve, and then address the diagnosis. Measurement is the critical piece to connecting hard work to realized results.