Arrow Electronics proves ROI and Marketing's value to C-suite with marketing measurement

Richard Kylberg (VP Corporate Marketing and Communications, Arrow Electronics) and Opher Kahane (CEO, Origami Logic) discuss the right tools to realize the greatest Marketing ROI. "You don't need a chainsaw to attack a toothpick." First, understand your problems and what you are trying to solve, and then address the diagnosis. Measurement is the critical piece to connecting hard work to realized results.
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Solving the Problem of Media Transparency,  Fraud and Trust w/ HP,  Origami Logic, & The CMO Club
Solving the Problem of Media Transparency, Fraud and Trust w/ HP, Origami Logic, & The CMO Club

A look into how brands can create more trust and transparency in our ad inventories.

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Best Practices for Reaching and Engaging Your Mobile Audience [Video]
Best Practices for Reaching and Engaging Your Mobile Audience [Video]

In this video, learn how top brands measure and optimize ad campaigns.