How do brands stay agile? Forrester tells us.

Agile Marketing to the Constantly Connected Customer Marketers need to adopt "agile marketing planning" so the team can make changes on a dime to keep up with customer expectations. The CMO needs to implement guardrails across key stages the planning process to encourage creativity, but minimize risk. Part 2 of our State of Marketing Performance Measurement Q&A series. Steven Wastie, CMO of Origami Logic, recently spent some time with Tina Moffett of Forrester. He asked her all of our burning questions about digital marketing and the agile, data-driven approaches being used by the most contemporary brand marketers today.
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What is post-digital marketing? Forrester tells us.
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