How do brands stay agile? Forrester tells us.
Agile Marketing to the Constantly Connected Customer Marketers need to adopt "agile marketing planning" so the team can make changes on a dime to keep up with customer expectations. The CMO needs to implement guardrails across key stages the planning process to encourage creativity, but minimize risk. Part 2 of our State of Marketing Performance Measurement Q&A series. Steven Wastie, CMO of Origami Logic, recently spent some time with Tina Moffett of Forrester. He asked her all of our burning questions about digital marketing and the agile, data-driven approaches being used by the most contemporary brand marketers today.