Solving the Problem of Media Transparency, Fraud and Trust w/ HP, Origami Logic, & The CMO Club
What if every time you went grocery shopping, 50% of what you purchased was immediately thrown away after you paid? Additionally, it wouldn’t be clear how much of the remaining groceries will be fresh enough to consume when you got home? You would probably feel misled and not want to go grocery shopping anymore. This is the analogy we used to drive home the critical issues of fraud and trust when it comes to working with agencies and paying for media. There is a broken media supply chain, and it’s time to look at how brands can create more trust and transparency in our ad inventories.