SXSW: The Fusion of Art and Science - Optimizing Creative Content With Measurement

Learn how JCPenney is pioneering data-driven marketing measurement and content optimization

Modern brands face a daily battle of developing new and compelling content for their campaigns. The speed of digital activation makes it critical to have a real-time view of which creatives are driving awareness, engagement, and advocacy. Opher Kahane, CEO, Origami Logic Sean Ryan, Director, Social and Digital Content, JCPenney Origami Logic + JC Penny @ SXSW Brand Innovators 2016

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Webinar: The 'Truthiness' of Marketing Attribution
Webinar: The 'Truthiness' of Marketing Attribution

Join us in this webinar to gain a clear understanding of the four key limitations of attribution and learn ...

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Webinar: Pave the Path to Marketing Success with Forrester + Origami Logic
Webinar: Pave the Path to Marketing Success with Forrester + Origami Logic

Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in meas...