Quick Advice From A Marketing Analytics Expert Series | Origami Logic
In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: My exec is challenging the data because it goes against her/his instinct. How do I get them to trust the data?
April comes to Origami Logic with over twenty years' experience as a marketer, a consultant, and a leader. Working at the intersection of marketing and technology, she has helped some of the world's largest B2C and B2B brands successfully transform into agile, data-driven businesses - not just implementing new technology, but preparing teams for the transition and ensuring they get exactly the insight they need.