Trusting Marketing Data vs. Instinct | Expert Marketing Analytics Advice

Quick Advice From A Marketing Analytics Expert Series | Origami Logic

In this Q&A session with April Brown, VP of Consulting & Marketing Analytics at Origami Logic, she answers: My exec is challenging the data because it goes against her/his instinct. How do I get them to trust the data?

April comes to Origami Logic with over twenty years' experience as a marketer, a consultant, and a leader. Working at the intersection of marketing and technology, she has helped some of the world's largest B2C and B2B brands successfully transform into agile, data-driven businesses - not just implementing new technology, but preparing teams for the transition and ensuring they get exactly the insight they need.

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Standardize Metrics Across Marketing Channels | Expert Marketing Analytics Advice
Standardize Metrics Across Marketing Channels | Expert Marketing Analytics Advice

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Getting Started With Marketing Measurement | Expert Marketing Analytics Advice
Getting Started With Marketing Measurement | Expert Marketing Analytics Advice

Quick Advice From A Marketing Analytics Expert | Origami Logic In this Q&A session with April Brown, VP of...