What is post-digital marketing? Forrester tells us.
Q: What is post-digital marketing and how should brands evolve their approach to keep up? A: Post-digital encompasses physical & digital marketing channels. To keep up, marketers must adopt a helpful, human & handy mindset to improve marketing efforts and increase revenues. Part 1 of our State of Marketing Performance Measurement Q&A series. Steven Wastie, CMO of Origami Logic, recently spent some time with Tina Moffett of Forrester. He asked her all of our burning questions about digital marketing and the agile, data-driven approaches being used by the most contemporary brand marketers today.