What is post-digital marketing? Forrester tells us.

Post-digital encompasses physical & digital marketing channels. To keep up with the changing landscape, marketers must adopt a helpful, human & handy mindset to improve marketing efforts and increase revenues. Part 1 of our State of Marketing Performance Measurement Q&A series. Steven Wastie, CMO of Origami Logic, recently spent some time with Tina Moffett of Forrester. He asked her all of our burning questions about digital marketing and the agile, data-driven approaches being used by the most contemporary brand marketers today.
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How do brands stay agile? Forrester tells us.
How do brands stay agile? Forrester tells us.

A look into Agile Marketing and the data-driven approaches to the Constantly Connected Customer used by the...

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Solving the Problem of Media Transparency,  Fraud and Trust w/ HP,  Origami Logic, & The CMO Club
Solving the Problem of Media Transparency, Fraud and Trust w/ HP, Origami Logic, & The CMO Club

A look into how brands can create more trust and transparency in our ad inventories.