Webinar: Why You Need to Speak the Language of Marketing Performance

October 5, 2016
In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.
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Webinar: So You Say You Want a Marketing Dashboard...Let’s Talk
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Webinar: The 'Truthiness' of Marketing Attribution
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