Webinars & Presentations

Check out the latest webinars and presentations from Origami Logic

  • An Insider's Guide to Mobile Advertising

    An Insider's Guide to Mobile Advertising

    - Learn about the latest mobile advertising opportunities and how to activate them alongside a strong measurement foundation. - Understand the role of mobile in cross-channel campaigns and the unique

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  • Best Practices for Reaching and Engaging Your Mobile Audience [SlideShare]

    Best Practices for Reaching and Engaging Your Mobile Audience [SlideShare]

    How Top Brands Measure and Optimize Mobile Ads Campaigns: Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the

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  • 3 Ways Brands Can Tackle the Media Transparency Challenge

    3 Ways Brands Can Tackle the Media Transparency Challenge

    Media transparency is top of mind for many marketers in the wake of the recent report from the Association of National Advertisers. Brands are investing more in digital channels than ever but getting

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  • The Formula to Successful Digital Video Ad Campaigns

    The Formula to Successful Digital Video Ad Campaigns

    No other digital media combines art and science more than digital video (DV) advertising. Learn the three key steps to delivering transformative, targeted brand experiences that drive ROI through enga

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  • Taming the Marketing Data Beast Wth Marketing Graph™

    Taming the Marketing Data Beast Wth Marketing Graph™

    Make more informed campaign decisions with a data model that’s designed for modern marketing. Marketers continuously struggle to draw insights from the millions of marketing signals generated each d

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  • An Insider's Guide to Video Advertising

    An Insider's Guide to Video Advertising

    Everything you need to know about measurement, creatives, and inventory quality.

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  • So You Say You Want a Marketing Dashboard...Let’s Talk

    So You Say You Want a Marketing Dashboard...Let’s Talk

    A good place to begin is with the end in mind. This approach will result in a much more effective marketing dashboard, one that will help you improve AND prove the value of your marketing. Before yo

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  • Why You Need to Speak the Language of Marketing Performance

    Why You Need to Speak the Language of Marketing Performance

    In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.

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  • The 'Truthiness' of Marketing Attribution

    The 'Truthiness' of Marketing Attribution

    Modern marketers now depend on a growing number of digital and offline channels - web, email, social, search, display, video, television, out of home, radio and many more - to deliver messages to thei

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  • Origami Brand Olympics Results

    Origami Brand Olympics Results

    Since March of this year, we have been tracking the Olympics-related social activity of 40 brands - 38 worldwide and Team USA sponsors and two non-sponsors (adidas and Under Armour). Now that the Olym

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  • How Top Brands Unify Social Measurement Across the Marketing Stack

    How Top Brands Unify Social Measurement Across the Marketing Stack

    Social Data Stuck in a Silo? Bring Together Social Signals for Instant Analysis: As the social landscape fragments, the variety of ways that consumers engage with your brand continues to grow. Knowin

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  • Daily Measurement: Marketing's New Secret Weapon

    Daily Measurement: Marketing's New Secret Weapon

    How Continuous Analysis of Marketing Signals Drives Business Outcomes: The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuous

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  • Top Strategies for Marketing Signal Measurement

    Top Strategies for Marketing Signal Measurement

    Transform raw data into insights with a marketing measurement framework: Do you know how your campaigns performed today? This essential question has become incredibly hard to answer. The explosion of

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  • Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

    There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability,

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  • Pave the Path to Marketing Success: Forrester + Origami Logic

    Pave the Path to Marketing Success: Forrester + Origami Logic

    Learn how to plan and successfully deploy a measurement initiative" Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more com

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  • How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

    How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

    With the hometown Denver Broncos set to play in the 2016 Super Bowl, Arrow Electronics, seized a special opportunity to grow their fan base online. Hear how the Colorado-based Fortune 150 parlayed a b

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