How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

July 27, 2016
With the hometown Denver Broncos set to play in the 2016 Super Bowl, Arrow Electronics, seized a special opportunity to grow their fan base online. Hear how the Colorado-based Fortune 150 parlayed a brilliant TV commercial into record-setting engagement across their online and social properties. Learn why Arrow selected Origami Logic to move from manual reporting to automated, cross-channel measurement. Gain tips on how Arrow’s team — from marketing analysts to the CEO — uses real-time data to understand how the Super Bowl and ongoing campaigns impact their business. Origami Logic + Arrow Electronics at ANA Digital 2016
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