How to Maximize Your Digital Reporting Insights

As social media has matured, data has become more accessible, but sorting through the noise to find the right social data is a constant challenge. Once you identify a signal in the noise, understanding the value to your organization is the next step. Maybe you're looking to improve your audience engagement, inform your content strategy, or test a hypothesis. Whatever your needs are, it is becoming increasingly important to not only report on social but to also understand what is happening holistically across your marketing activities. Watch Now: Join Origami Logic and Spredfast to learn: - Social reporting best practices for marketing and customer care - How to select the best social reporting model based on your business goals - The value of reporting on social activity alongside other marketing activities - How to bring together marketing performance data from different channel SPEAKERS: Brandon Watts & Perry Mizota From Spredfast & Origami Logic

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Media Transparency: Addressing the Elephant in the Room
Media Transparency: Addressing the Elephant in the Room

Digital media transparency is the talk of the marketing industry thanks to a speech made by P&G's Chief Bra...