Pave the Path to Marketing Success: Forrester + Origami Logic

August 3, 2016
Learn how to plan and successfully deploy a measurement initiative" Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers. Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn: - What does it take to build a comprehensive measurement strategy today?
 - Whom should marketing recruit as partners in implementing this strategy?
 - What role should marketing play in leading a measurement project? - How can other functions contribute to success?
 - How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance?
Previous Presentation
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques

There are currently more than 4,000 marketing technology companies worldwide, according to industry thought...

Next Presentation
How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement
How the Super Bowl Inspired Arrow Electronics to Supercharge Their Social Measurement

With the hometown Denver Broncos set to play in the 2016 Super Bowl, Arrow Electronics, seized a special op...