Why You Need to Speak the Language of Marketing Performance

In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.
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So You Say You Want a Marketing Dashboard...Let’s Talk
So You Say You Want a Marketing Dashboard...Let’s Talk

Tips and tricks for a marketing dashboard that will help you improve AND prove the value of your marketing.

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The 'Truthiness' of Marketing Attribution
The 'Truthiness' of Marketing Attribution

Learn about the four key limitations of attribution so that you may navigate, and then leverage, its benefits.